Influencia potencial de artículos de empresas latinoamericanas en Wikipedia
Publicado
mar 25, 2022
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Sergio Alberto Llano Aristizábal
https://orcid.org/0000-0003-1481-0621
Héctor And´rés López Ospina
Luis Edgardo González Alarcón
https://orcid.org/0000-0003-1481-0621
Héctor And´rés López Ospina
Luis Edgardo González Alarcón
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Resumen
Los artículos sobre marcas, empresas y organizaciones en Wikipedia son abundantes. Investigaciones realizadas en el contexto norteamericano y europeo reclaman su valor para la comunicación corporativa, en especial a nivel de la reputación. Este artículo se centra en la influencia potencial de este tipo de contenidos en el caso de empresas latinoamericanas. Datos estadísticos de acceso abierto, de los que se identificaron los picos de tráfico más sobresalientes, fueron asociados a hechos noticiosos con el fin de profundizar en dicha influencia. Los hallazgos evidencian que el acceso a los artículos corporativos es afectado de forma considerable por acontecimientos de interés público que involucran a las empresas.
Keywords
Wikipedia, social media, corporate communication, corporate news, potental influenceWikipedia, Medios sociales, Comunicación corporativa, Noticias corporativas, Influencia potencial
References
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Kuznetsov, S. (2006). Motivations of contributors to Wikipedia. ACM SIGCAS computers and society, 36(2), 1. https://doi.org/10.1145/1215942.1215943
Majchrzak, A., Wagner, C., & Yates, D. (2006, August). Corporate wiki users: results of a survey. In Proceedings of the 2006 International Symposium on Wikis (pp. 99-104). ACM. https://doi.org/10.1145/1149453.1149472
McCorkindale, T., & DiStaso, M. W. (2015). The power of social media and its influence on corporate reputation. In C. E. Caroll (Ed.), The handbook of communication and corporate reputation, (pp. 497-512). West Sussex, UK: John Willey & Sons.
Miron, E., Palmor, A., Ravid, G., Sharon, A., Tikotsky, A., & Zirkel, Y. (2017). Principles and good practices for using wikis within organizations. In Harnessing Social Media as a Knowledge Management Tool (pp. 143-176). IGI Global.
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Romenti, S., Murtarelli, G., & Valentini, C. (2014). Organisations' conversations in social media: applying dialogue strategies in times of crises. Corporate Communications: An International Journal, 19(1), 10-33. https://doi.org/10.1108/CCIJ-05-2012-0041
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Zhang, H., Ren, Y., & Kraut, R. E. (2018, July). Mining and Predicting Temporal Patterns in the Quality Evolution of Wikipedia Articles. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 13746). Briarcliff Manor, NY: Academy of Management.
Alianza del Pacífico (2019). ¿Qué es la Alianza del Pacífico? Recuperado el 22 de mayo de 2019, de https://alianzapacifico.net/que-es-la-alianza/
Arazy, O., Gellatly, I., Brainin, E., & Nov, O. (2016). Motivation to share knowledge using wiki technology and the moderating effect of role perceptions. Journal of the Association for Information Science and Technology, 67(10), 2362-2378. https://doi.org/10.1002/asi.23579
Baxter, G. (2015). Social media in organizations. In R. Mansell & P. Hwa A. (Eds.). The international encyclopedia of digital communication and society, (pp. 1073-1079). Hoboken, N.J.: Wiley Blackwell
Beutler (2014). Wikipedia and the communications profesional. A manual. Recuperado el 6 de noviembre de 2019, de https://www.instituteforpr.org/wp-content/uploads/
Wikipedia_Manual_Beutler_91614.pdf
Blaschke, S., & Stein, K. (2008, May). Methods and measures for the analysis of corporate wikis: A case study. In Proceedings of the 58th Annual Conference of the International Communication ICA.
Branz (2018). Brandz top most valuable Latinamerican Brands 2018. Recuperado el 22 de mayo de 2019, de https://brandz.com/report/latin-america/2018
CIPR (2014). Wikipedia best practice guidance for public relations professionals. Recuperado el 22 de mayo de 2019, de https://www.cipr.co.uk/sites/default/files/
CIPR_Wikipedia_Best_Practice_Guidance_v2.1.pdf
Crawford, K. (2009). Following you: Disciplines of listening in social media. Continuum,
23(4), 525-535.
Dans, E. (2010). Todo va a cambiar. Tecnología y evolución: adaptarse o desaparecer. Barcelona, España: Deusto.
Distaso, M. W. (2012). Measuring public relations Wikipedia engagement: How bright is the rule. Public Relations Journal, 6(2), 1-22.
DiStaso, M. W. (2013). Perceptions of Wikipedia by public relations professionals: A comparison of 2012 and 2013 surveys. Public Relations Journal, 7(3), 1-23.
DiStaso, M. W., & Messner, M. (2010). Forced transparency: Corporate image on Wikipedia and what it means for public relations. Public Relations Journal, 4(2), 1-23.
DiStaso, M. W., & Messner, M. (2012). Wikipedia’s role in reputation management: An Analysis of the Best and Worst Companies in the USA. Digithum, (14), 1-9.
Enge, E. (2019). What Wikipedia’s Google ranking means for your business. Recuperado el 10 de febrero de 2019, de https://www.convinceandconvert.com/digital-marketing/google-ranking/
Etter, M. A., & Nielsen, F. Å. (2015). Collective remembering of organizations: Co-construction of organizational pasts in Wikipedia. Corporate Communications, 20(4), 431-447. https://doi.org/10.1108/CCIJ-09-2014-0059
Fundación Wikimedia (2019). Wikimedia Toolforge. Recuperado el 12 de febrero de 2019, de https://tools.wmflabs.org/
Gomez, L. M., & Soto, I. (2011). Social Media as a strategic tool for Corporate Communication. Revista internacional de relaciones públicas, 1(2), 157-174.
Hasan, H., & Pfaff, C. C. (2006, November). The Wiki: an environment to revolutionise employees' interaction with corporate knowledge. In Proceedings of the 18th Australia conference on Computer-Human Interaction: Design: Activities, Artefacts and Environments (pp. 377-380). ACM. https://doi.org/10.1145/1228175.1228250
Hemsley, J., & Mason, R. M. (2013). Knowledge and knowledge management in the social media age. Journal of Organizational Computing and Electronic Commerce, 23(1-2), 138-167. https://doi.org/10.1080/10919392.2013.748614
Hootsuite (2018). Hootsuite Social Media Barometer. Annual report in how organizations are using social media. Recuperado el 2 de octubre de 2019, de https://hootsuite.com/resources/barometer-2018-global
Huang, L., Zhu, Q., Du, J. T., & Lee, B. (2016). Exploring the dynamic contribution behavior of editors in wikis based on time series analysis. Program, 50(1), 41-57. https://doi.org/10.1108/PROG-06-2013-0034
Iglesias-Pradas, S., Hernández-García, Á., & Fernández-Cardador, P. (2015). Social factors' influences on corporate wiki acceptance and use. Journal of Business Research, 68(7), 1481-1487. https://doi.org/10.1016/j.jbusres.2015.01.038
Kaplan, A., & Haenlein, M. (2014). Collaborative projects (social media application): About Wikipedia, the free encyclopedia. Business horizons, 57(5), 617-626. https://doi.org/10.1016/j.bushor.2014.05.004
Khelladi, I., & Boutinot, A. (2017). The role of Wikipedia on corporate e-reputation: Evidence form french companies. International Studies of Management & Organization, 47(1), 23-41. https://doi.org/10.1080/00208825.2017.1241087
Kittur, A., Suh, B., Pendleton, B. A., & Chi, E. H. (2007, April). He says, she says: conflict and coordination in Wikipedia. In Proceedings of the SIGCHI conference on Human factors in computing systems (pp. 453-462). ACM. https://doi.org/10.1145/1240624.1240698
Koren, Y. (2017). Working with MediaWiki. CreateSpace Independent Publishing Platform.
Kuznetsov, S. (2006). Motivations of contributors to Wikipedia. ACM SIGCAS computers and society, 36(2), 1. https://doi.org/10.1145/1215942.1215943
Majchrzak, A., Wagner, C., & Yates, D. (2006, August). Corporate wiki users: results of a survey. In Proceedings of the 2006 International Symposium on Wikis (pp. 99-104). ACM. https://doi.org/10.1145/1149453.1149472
McCorkindale, T., & DiStaso, M. W. (2015). The power of social media and its influence on corporate reputation. In C. E. Caroll (Ed.), The handbook of communication and corporate reputation, (pp. 497-512). West Sussex, UK: John Willey & Sons.
Miron, E., Palmor, A., Ravid, G., Sharon, A., Tikotsky, A., & Zirkel, Y. (2017). Principles and good practices for using wikis within organizations. In Harnessing Social Media as a Knowledge Management Tool (pp. 143-176). IGI Global.
Open Knowledge Foundation (2019). What is open? Recuperado el 31 de agosto de 2019 https://okfn.org/opendata/
Orlowitz, J. (2012, October 1). Does Wikipedia Pay? The Founder: Jimmy Wales. The Signpost. Recuperado el 6 de octubre de 2019, de https://en.wikipedia.org/wiki/
Wikipedia:Wikipedia_Signpost/2012-10-01/Paid_editing
Richards, L. (2018). Why Wikipedia is still visible across Google’s SERPs in 2018. https://www.searchenginewatch.com/2018/11/13/why-wikipedia-is-still-visible-across-googles-serps-in-2018/
Roessing, T., & Einwiller, S. (2016). Portrayals of large corporations in the English and German version of Wikipedia–Exploring similarities and differences. Corporate Reputation Review, 19(2), 108-126. https://doi.org/10.1057/crr.2016.3
Romenti, S., Murtarelli, G., & Valentini, C. (2014). Organisations' conversations in social media: applying dialogue strategies in times of crises. Corporate Communications: An International Journal, 19(1), 10-33. https://doi.org/10.1108/CCIJ-05-2012-0041
SimilarWeb (2019). Top websites ranking. Recuperado el 28 de mayo de 2019, de https://www.similarweb.com/top-websites
Sumi, R., & Yasseri, T. (2011, October). Edit wars in Wikipedia. In 2011 IEEE Third International Conference on Privacy, Security, Risk and Trust and 2011 IEEE Third International Conference on Social Computing (pp. 724-727). IEEE. https://doi.org/10.1109/PASSAT/SocialCom.2011.47
Toolforge (2019). Análisis de visitas. Recuperado el 12 de febrero de 2019, de https://tools.wmflabs.org/
We Are Social (2019). Digital 2019. Essential insights into how people around the world use the internet, mobile devices, social media, and e-commerce. Recuperado el 2 de octubre de 2019, de https://wearesocial.com/global-digital-report-2019
Weimer, R. C. (1996). Estadística. México D. F.: CECSA.
Wikipedia (2019a). Wikipedia. Recuperado el 22 de septiembre de 2019, de https://en.wikipedia.org/wiki/Wikipedia
Wikipedia (2019b). List of Wikipedias. Recuperado el 21 de marzo de 2019, de https://en.wikipedia.org/wiki/List_of_Wikipedias
Wikipedia (2019c). Wikipedia Community. Recuperado el 15 de sepreimbre de 2019, de https://en.wikipedia.org/wiki/Wikipedia_community
Wikipedia (2019d). Help Editing. Recuperado el 6 de octubre de 2019, de https://en.wikipedia.org/wiki/Help:Editing
Wikipedia (2019e). Semiprotección de páginas. Recuperado el 6 de octubre de 2019, de https://es.wikipedia.org/wiki/Wikipedia:Semiprotecci%C3%B3n_de_p%C3%A1ginas
Wikipedia (2019f). Conflict of interest editing on Wikipedia. Recuperado el 21 de marzo de 2019 de https://en.wikipedia.org/wiki/Conflict-of-interest_editing_on_Wikipedia
Wikipedia (2019g). List of Wikipedia Controversies. Recuperado el 22 de mayo de 2019, de
https://en.wikipedia.org/wiki/List_of_Wikipedia_controversies
Wikipedia (2019h). Best practices for editors with close associations. Recuperado el 22 de mayo de 2019, de https://en.wikipedia.org/wiki/
Wikipedia:Best_practices_for_editors_with_close_associations
Zerfass y Gusko (2011). Ezyklopädie der Images. Wikipedia und Unternehmenskommunikation: Eine Benchmark-Studie. PR Magazin, 42(6), 60-65.
Zhang, H., Ren, Y., & Kraut, R. E. (2018, July). Mining and Predicting Temporal Patterns in the Quality Evolution of Wikipedia Articles. In Academy of Management Proceedings (Vol. 2018, No. 1, p. 13746). Briarcliff Manor, NY: Academy of Management.
Cómo citar
Llano Aristizábal, S. A., López Ospina, H. A., & González Alarcón, L. E. (2022). Influencia potencial de artículos de empresas latinoamericanas en Wikipedia. Signo Y Pensamiento, 40(78). https://doi.org/10.11144/Javeriana.syp40-78.ipae
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